Our new best friend

On a grey, damp London morning it is cheering to hear the news that Sotheby's have sold the Blue Diamond (our Blue Diamond) for a record price - almost $10 million. A friend in the auctioneering game tells me that diamonds always do well in a recession - it's something to do with them being easy to transport. They are probably a good way to tie up large amounts of cash in a very small object, too.

We always imagine that our films make a difference, however tiny, but in this case perhaps it is true; the diamond caused a real stir and our film found it's way to a massive audience. It wasn't just uploaded onto various websites, we also supplied footage to news organisations all over the world. The story ran on the BBC but also popped up on ABC, Reuters, South African TV, Genius (I don't know either) and who knows where else.

And the result of all this publicity? A record price per carat for any gemstone sold at auction. Just call that the Proudfoot Effect. Either that or it's a really beautiful, extremely rare thing.